OPW - Mar 29 - I studied behavioral science because I wanted to understand why people did things in digital environments, not just what they did. We all do AB testing. But why do people do the things they do, and make the (sometimes fast and flawed) decisions they do? Behavioral science helps digital marketers form a better understanding of decision making, biases and heuristics.
See full post on Courtland Brooks blog for behavioral science advice and Courtland Brooks advice on influencer marketing.