GRITDAILY - Apr 27 - Based on the concept of getting to know a person before matching with them, S'More brings a less superficial approach to online dating. S'More is launching a celebrity video content channel in-app. The content is exclusive to S'More and meant to spark more organic conversations. The new feature has already increased time on the app by ~50%, and new conversations by 13% for beta users. S'More TV rolled out to everyone on April 23. Initial content available includes videos from Millionaire Matchmaker Patti Stanger, Alexis Waters and Raven Gates from The Bachelor, Congressman Brian Sims, Real Housewives of Dallas' D'Andra Simmons, Jordan Kimball from The Bachelorette and Bachelor in Paradise, Fox Sports host Joy Taylor, Seaburn Williams from Netflix's The Circle, and Shane Coopersmith from Below Deck, and more.