LTR - Apr 26 - Technological innovations like live streaming video and AI will continue to improve user engagement and drive growth in the online dating industry, according to Geoff Cook, CEO of The Meet Group and General Manager Video for ParshipMeet Group. These technologies have enabled The Meet Group to significantly increase the average lifetime of its users as well as their willingness to spend. The company's live video network hosts 8.9 million viewers per month and has experienced 185% YoY growth. Through its vPaaS SDK, or video platform as a service, these positive network effects can be integrated into other dating apps. Geoff Cook discusses the benefits of broadcast video for dating apps in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.