THE DRUM - Apr 7 - 'Swipe Night' is Tinder's dynamic choose-your-own-adventure style experience - full of twists, turns and a range of real-life moral dilemmas that matched users based on the way they played. The campaign, created by LA agency 72andSunny, was so well received that it ranked 6th in this year's World Creative Rankings. The team wanted to "make Tinder feel alive". The second goal was to provide users with the control they had been demanding. Finally, Tinder wanted to connect users in fun, new ways based on their preferences and tendencies. 'Swipe Night' was directed by 25-year-old filmmaker and actress Karena Evans, who made a name for herself directing music videos for the likes of Drake, Coldplay and SZA.
by Kendra Clark
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