THRIVE GLOBAL - Apr 8 - Jessica Alderson is the CEO of So Syncd, the dating app that matches compatible personality types, which she co-founded with her sister, Louella. She is also the UK lead for Women in Tech. Prior to setting up So Syncd, Jessica worked as an equity research analyst for five years at Morgan Stanley. The idea for So Syncd was sparked by a break-up up with her long-term partner. She started using Myers-Briggs personality types as a framework to understand what went wrong. Shortly after they launched So Syncd, they started a podcast called Personality Love Lab, where they interview couples to delve deeper into the dynamics of personality types and love. ~400 couples have found relationships through the app since launching at the beginning on the pandemic.