LTR - Apr 4 - Neuromarketing is the confluence of psychological study and modern marketing practices to improve revenues. Tim Ash, author of Unleash Your Primal Brain, discusses the influence of evolutionary psychology on digital marketing. According to Ash, many of these principles can be applied without significant changes to business models. The benefits of neuromarketing are realized through optimizing choice, anchoring, and pricing presentation. Tim Ash provides his unique expertise using a case study of Dish Network in the latest video in the LTR Conference series.