BUSINESS TODAY - May 3 - Delhi-based dating app TrulyMadly is flooded with requests for plasma donors on its week-old feature update which uses its matchmaking algorithm to connect Covid patients with plasma donors near them as the country battles a more virulent coronavirus strain. The number of registered plasma donors has gone up from around 450 to 632 as on Monday, even as the team is tweaking its platform to improve the success rate in matching the two categories of people. "In the next 3-4 days, we should hit the 1,000 donors-mark," said TrulyMadly CEO Snehil Khanor.
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