FAST COMPANY - May 26 - The Biden administration is turning to dating apps to help push more young people to get vaccinated. Chispa and BLK's campaigns are especially important. Only 9% of total vaccinations have gone to Black people, who represent 12% of the population, and 13% to Hispanics, who represent 17% of the population. Across 41 states, white people have been vaccinated at a rate 1.5 times higher than Black people, and 1.4 times higher than Hispanics. Working to fix the disparities, the Biden White House has recruited dating apps. Last week, the White House announced an "outside initiative" with Match Group. Across its roster of apps, Match is set to roll out incentives for its users to get vaccinated. The aim is not solely to reward the vaccinated, but to educate people.
by Talib Visram
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