DALLAS BUSINESS JOURNAL - May 18 - Julia Estacolchic joined Match Group in 2017, the same year Chispa, a dating app for U.S. Latinx singles that she leads, was launched. In that time, it has garnered ~4M downloads. However, during the pandemic, Estacolchic has helped turn the brand into a tool that can help change the Latinx community. The app saw 85% YOY growth from 2020. During the pandemic, she developed new partnerships that would grow the app and use it as a call to action. During the most recent elections, a heavy emphasis was put on Latinx voters. In a team effort, Chispa partnered with political nonprofit Voto Latino to launch an initiative that would help connect people based on their political leanings and provide them with the info they need to cast their votes. Looking ahead, Estacolchic said there are more initiatives in the works, including one to build a more female-focused platform.
by Kevin Cummings
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