YOUR TANGO - May 22 - The increasingly popular Bumble BFFs has become a surprisingly active place for men to seek out friendships. The launch of the BFFs service spiked male engagement on the app by 83%, in comparison to 43% for women. The app was originally made by women, for women, with CEO Whitney Wolfe Herd establishing the service to give women more control over their dating lives. Studies show that men lack friendships in general. A 2016 UK survey found that one in ten men couldn't recall the last time they made contact with their friends. Over half of the men reported having two or fewer friends they would discuss "a serious topic" with, and 19% of men over 55 said they lacked a close friend.