LTR - June 28 - Carsten Böltz, CEO of Online Personals Group, has learned a great deal about building global dating brands over nearly two decades in the industry. Leveraging the lessons learned while developing Be2, Academic Singles, C-Date, and Singles50, Böltz has devised a clear strategy for success: data and psychodrama. Data analysis provides crucial information about a service and a platform. However, qualitative analysis is needed to truly understand the behaviors, motivators, and deep needs of users. Online Personals Group works with K&A Brand Research to conduct psychodrama studies on groups of 8 to 12 users to identify their underlying needs, emotions, opinions, and barriers. The intelligence gathered from the research is translated into product design. Carsten Boltz discusses branding, payment strategy, anti-fraud technology, and qualitative research in the latest video in the LTR Conference series.