REUTERS - June 22 - "There's a really interesting trend that has been taking place in the connection space, which is this desire to have platonic relationships," said Bumble founder and CEO Whitney Wolfe Herd. Her company is investing in its Bumble BFF (best friends forever) feature, which it said comprised ~9% of Bumble's total monthly active users in Sep 2020. Meanwhile Match Group paid $1.7B this year for South Korean social media firm Hyperconnect, whose apps let people chat from across the world using real-time translation. Hyperconnect's revenue jumped 50% last year. Gay dating app Hornet, meanwhile, aims to be more of a social network focused on users' personal interests, rather than solely a hook-up service.