SIFTED.EU - June 18 - Smitten, a dating app from Iceland, has raised $2.7M to expand in Europe, and to woo Gen Zers (people born between 1997 and 2015) with a dating app that mixes gaming, entertainment and flirting. Most Smitten users are 25 or younger, and roughly 20% are 18 years old. The company says it will use the investment to launch in the Nordics in late August or early September. Smitten's round was led by early-stage firm byFounders, with participation from PROfounders, Inventures, Brunnur Ventures, Tiny.vc and several angel investors. As part of the round, wine app Vivino founder Heini Zachariassen and PROfounders's Joe Bond will join the board.
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