THE GUARDIAN - June 29 - Women are at the forefront of developing new dating tech. Following on the heels of Whitney Wolfe Herd there are others trying to build more female-friendly platforms. Clementine Lalande, 37, launched Pickable in 2018 for women who wanted more discretion. Women don't need to upload a photo or give their name, so they can browse men's profiles anonymously. In 2015, along with a friend, Lalande also helped create the "slow dating" app Once, which delivers one match a day. The app has 10M users. "Online dating is a market designed by men for men and is governed in a non-transparent way," says Paris-based Lalande, CEO of the Once Dating Group. Jessica and Louella Alderson set up So Syncd in January 2021 after raising ~$1M (£700,000) through a combination of venture capital, an investment club, angel investors and family. The app matches couples based on the Myers-Briggs personality test. One of the first employees at Plenty Of Fish, Kim Kaplan shifted to angel investing before setting up video dating app Snack in Sep 2020. The app, whose engineering team comprises 43% women, aims to combine the matching algorithms of dating platforms like Tinder with streaming platforms such as TikTok.