LTR - July 12 - Barbara Soltysinska, CEO and Co-founder of indaHash, is a pioneer in the emerging influencer marketing movement. Social media influencers enjoy a strong and dynamic relationship with their fans and followers. In a time when traditional media has lost significant credibility with the public, influencers present a powerful opportunity to serve as brand ambassadors. Additionally, major platform companies like Apple are seeking to restrict access to private consumer data. The connection and trust that exists between influencers and fans can provide an avenue for continued targeting of interested audiences. Over 75% of top brands are using influencer marketing in some capacity. Online dating companies would benefit from a properly managed influencer marketing campaign. A key part of indaHash's strategy is engaging quality influencers at all levels of reach. Barbara Soltysinska, along with VP of APAC & China Ashwin Chandoesing, share valuable information on influencer marketing in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The May LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.
