ELLE.COM - July 15 - Ana Kirova is the newly appointed CEO of Feeld, the new dating app for the sexually curious, to put it lightly. She believes the traditional rules for love, sex and relationships - such as deciding on your sexuality and sticking to it, or being committed to one person for life - are outdated. Feeld encourages users to search for connections based on shared sexual desires. Open-mindedness is key. Kirova is confident that the demand is there, pointing to research that shows one third of Americans say their ideal relationship is non-monogamous and that 35% of Gen Z question monogamous relationships. "New generations are more fluid,' she says. "They don't care so much about being straight or anything at all. They want to connect and live a life that is full and real." Kirova met Feeld founder Dimo Trifonov at a party while at university but, two months into their relationship, she started to have feelings for a woman she worked with. She wrote Trifonov a letter explaining her thoughts as a way to process them. He responded with care and warmth, explaining how ridiculous it was to feel so bad about something so normal. In response, Trifonov developed what is now Feeld (originally called 3nder - pronounced 'thrinder'): an app designed for twosomes to become threesomes, foursomes or moresomes.
by Becky Burgum
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