Yu-kai Chou is an expert on Gamification and Behavioral Design and creator of the Octalysis Framework. He authored "Actionable Gamification: Beyond Points, Badges, and Leaderboards" and is Chief Creation Officer of The Octalysis Group and Head of Digital Commerce for HTC/Vive.
Yu-kai has spoken at Google, Stanford University, LEGO, Tesla, BCG, Turkish Airlines, Huawei, the governments of UK, Singapore, S.Korea, and Bahrain. Yu-kai started in Gamification in 2003. In 2015, Yu-kai was rated #1 in "Gamification Gurus Power 100" by RISE, and awarded the "Gamification Guru of the Year" in 2014, 2015 and 2017 by the World Gamification Congress. He's helped LEGO, Uber, Volkswagen/Porsche, eBay, Fidelity Investments, AIG Japan, Verizon and his work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, and NBC.
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