LOS ANGELES TIMES - Aug 20 - Last fall, Match Group hired Tracey Breeden to lead safety and social advocacy. Her job is to coordinate safety efforts across the company's vast app empire and find organizations to cut down on in-app harassment and off-the-app violence. That led to her spearheading the background check partnership; bringing in a domestic violence prevention group to review the way harassment is supported and advising on Tinder features like "Are You Sure?" (a warning for out-of-pocket messages); the ability to block contacts; and plans to introduce optional ID verification next year. According to an Oct 2019 Pew Research Center survey, 57% of women on dating apps ages 18 to 34 said someone had sent them a sexually explicit image or message they didn't ask for, 44% said they've been called an offensive name and 19% said someone had threatened to physically harm them. Match Group's data shows that "Are You Sure" has helped reduce inappropriate messages by 10%. Breeden's biggest push at Match Group has been the partnership between Tinder and Garbo, a nonprofit background check company. Under the deal, Match Group made a "seven-figure" investment in Garbo to get it ready. Beta testing starts this fall; users will have the option to pay less than the cost of "a cup of coffee" to run checks on potential dates, she said.
by Arit John
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