MEDIA POST - Aug 11 - Match began the summer with its "Lick every stranger you can" campaign. Now Match is debuting a new brand platform: "Adults Date Better" based on research from Reddit's Dating Over 30 column where users emphasized that dating as an adult sucks. A TV ad, running in USA and Canada says being emotionally mature is hot, and your past experiences and relationships have made you into the person you are: interesting. Match added a "ghostbusting" feature that promotes accountability, helping daters close out conversations and not ghost prospects.
by Amy Corr
See full article at Media Post
See the top news on Match.com
| |
