ADWEEK - Aug 12 - After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps. She is the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like. Melissa talks about their latest campaign, "For Every Single Person," which celebrates the app's inclusion-minded functions, such as the 22 genders and 12 orientations to select from within their profile.
by Julian Gamboa
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