MASHABLE - Aug 16 - The feature - which will allow users to verify their identity by uploading a photo of documentation - will be voluntary except when mandated by law. A case of the latter is Japan, where verification of being 18+ is required to be on Tinder; this is done with a form of ID like a license or passport. Tinder's ID verification rolled out there in 2019. Now, Tinder will begin testing out the feature in other major markets. The app's Head of Trust & Safety Product, Rory Kozoll, said the company will do a test-and-learn approach to the rollout, as ID verification is complex and nuanced.
Mark Brooks: Fantastic news. Verifying users is core to what all (real) dating apps should be doing. Our users should have fewer surprises and more great first dates if the dating industry is to really achieve its potential. Next week I'm rolling out an analysis of service providers that help dating companies verify and authenticate and do background checks. Email [email protected] if you'd like to see an early copy.