MEDIA POST - Aug 26 - Zoosk, a global dating app for a slightly older demographic, generates 4 to 5M email opens per day messages informing users that they got a message, sharing the daily match and performing other tasks. It had been monetizing these emails with advertising, working with LiveIntent and using its LiveTags technology. Ads now contribute ~2% of all revenue, with email contributing a smaller amount. Overall, Zoosk has had ~20M people registered over the years, several hundred thousand of whom may log in on a given day.
by Ray Schultz
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