OPW - The integration of gaming elements, either explicitly or implicitly, is a powerful way to engage with users and motivate their behaviors. Yu-kai Chou, Founding Partner and Chief Creation Officer of The Octalysis Group, is a leading expert in gamification. He is also the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Chou created the Octalysis Framework to describe the eight components of gamification: epic meaning, accomplishment, empowerment, ownership, social influence, scarcity, unpredictability, and avoidance. These are the core drives that influence user behavior. Yu-kai Chou provides a detailed explanation of gamification in the latest video in the LTR Conference series.