OPW - The integration of gaming elements, either explicitly or implicitly, is a powerful way to engage with users and motivate their behaviors. Yu-kai Chou, Founding Partner and Chief Creation Officer of The Octalysis Group, is a leading expert in gamification. He is also the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Chou created the Octalysis Framework to describe the eight components of gamification: epic meaning, accomplishment, empowerment, ownership, social influence, scarcity, unpredictability, and avoidance. These are the core drives that influence user behavior. Yu-kai Chou provides a detailed explanation of gamification in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The June LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Courtland Brooks.
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