CAMPAIGN LIVE - The dating site for married people suffered a major hack in 2015. It was unclear how Ashley Madison would recover. But since then, the site has made a turnaround. In 2020, Ashley Madison's user base grew to 70M, up 5.5M registrations from the year prior and from ~40M in 2015. Men are charged to contact someone on the site, but women are able to register for free. On average, there are 10 male active accounts for every seven active female accounts. To change that ratio, Ashley Madison is focusing on marketing to women. The average Ashley Madison user is between 30 to 35 years old, but the dating site has already set its eyes on Generation Z. The Site's collaboration with Sells, who creates TikTok videos about love and sex, is a key component of that strategy.
by Mariah Cooper
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