THE MOTLEY FOOL - Bumble plans to relaunch BFF as a metaverse platform. Plans are vague. (Bumble stock declined ~40% the past month, trading ~20% below its IPO price of $43/share. Bumble beat top line estimates but missed profit estimates and lost paid users). CEO, Whitney Wolfe Herd said BFF was already "built on blockchain tech," and that it was designed to encourage users to create their own communities. BFF is to enable members to "own their experience on Bumble" via the "communities they build, the virtual goods and experiences they acquire, or through new ways of owning their identity as they navigate the metaverse." In August, 10% of users were using BFF and Bumble had 12.3m MAUs in September. Match also mentioned metaverse on its latest conference call and has been testing out a new feature called "Singletown" across college campuses in Seoul, which enables its users to communicate with each other through digital avatars in a virtual piano bar. CEO Shar Dubey said it was seeing "encouraging early signals" for Gen Z engagement.
by Leo Sun
See full article at The Motley Fool
Mark Brooks: Want to learn more about Metaverse? The next LTR online conference is covering an intro to Metaverse, courtesy of David Siegel. See ltr13.splashthat.com.
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