YOURSTORY - Speaking at TechSparks 2021, Snehil Khanor, Co-founder and CEO of TrulyMadly, talked about how the dating company is helping people find their perfect match. He discussed various initiatives his company is taking to help people find the right match for them. "We are the first generation in India responsible for our own marriages,'' he said. Snehil said they created TrulyMadly to help people find a compatible life partner, who would not hook onto questions of caste, gotra, religion, etc., as it happens on matrimonial sites. The app launched in 2013, and is is growing rapidly in Tier II and III cities.