BIZBASH - To celebrate season two of Love Life starring William Jackson Harper, the brand teamed up with dating app BLK and Black Restaurant Week to host a series of date nights around the country. For the season one premiere of its original series Love Life, HBO Max created an at-home date kit which included a three-course meal, a make-your-own Manhattan cocktail kit, branded wine glasses, candles and a themed game. But for season two HBO Max brought the date nights back to restaurants, hosting a four-day series of romantic evenings at eight Black-owned eateries throughout the country. Taking place from Oct. 26-29, the events popped up at restaurants in New York, Los Angeles, Detroit and Atlanta. Fans could either sign up via a dedicated Black Restaurant Week website or from the BLK dating app. Overall, ~180 reservations were made over the course of the campaign.
by Claire Hoffman
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