TECH CRUNCH - Match spoke today about its broader plans for a dating "metaverse," and avatar-based virtual experiences that may later roll out to apps across its portfolio, including Tinder. In terms of the virtual economy, the first phase of its development includes Tinder Coins, which are already being tested in several markets, including a few countries in Europe. Next year, Tinder Coins will become available to global users to make in-app purchases of Tinder's à la carte products, like Boost and Super Like. Longer-term, however, Tinder will evolve its app to include virtual goods and a trading ecosystem, which is being planned for 2022 and beyond. Match Group also spoke about Hyperconnect's test of an avatar-based dating app and "metaverse" experience called Single Town, where users interact using real-time audio and meet each other in virtual spaces. This type of interactivity is something Match Group eventually wants to leverage across its portfolio.
by Sarah Perez
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