NEW YORK POST - Pure started up in Portugal and has spread throughout Europe. Launched in 2013, the app has only just started marketing the app in the US as a site for "shameless dating," an online ad board where users can explicitly say what they're looking for right now. The brainchild of Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko, the app currently boasts a half-million active, international users, mostly in cities like London, Paris, Berlin and Moscow. In the New York City area, Pure has 20K prospective daters. In April 2020, Olga Petrunina, who previously founded several IT companies in the travel and crypto industries, became the CEO of Pure. According to the company, "As a woman, Olga's main goal is to improve the female experience with online dating." The site is mostly a go-to for heterosexuals searching for casual sex.