CNBC - Wolfe Herd said the dating app's business has remained "largely unaffected" despite increased worry around the omicron variant. "Demand does not change with different restrictions. People need love. People need connection," she said. Wolfe Herd said Bumble users lean on the dating app's features in different ways depending on the public-health situation around them. "We have opportunities on both sides of the coin," she said. If a user lives in an area where social activities are restricted, Wolfe Herd said that's where Bumble's "Night In" trivia game comes into play.