OPW - Dr. Pepper Schwartz, Professor of Sociology at University of Washington, believes that the science of love and dating is ever evolving. Dr. Schwartz has been studying sociology, intimacy, and sexuality for nearly five decades and developed the algorithms for Married at First Sight and Perfect Match. According to her research, people should seek a partner with about 80% similarity for the best balance of compatibility and intrigue. Humans tend to seek validation of one's own behaviors. Online daters are often unaware of their true needs in a relationship and struggle to prioritize needs and wants appropriately. Some personalities are rigid, while others are flexible, leading to levels of conflict which hinder compatibility. She believes that there is a need for full-service dating sites that provide support for relationships over the long term. Dr. Pepper Schwartz discusses the application of sociology theories to improve the value and success of online dating in the latest video in the LTR Conference series.