WALL STREET JOURNAL - From online dating to social media, algorithms are getting more assistance from humans. Since February, Match Group has been testing a human matchmaking layer to its namesake Match app and will provide two handpicked matches for users willing to pay $4.99 a week. The pilot involves a 50-member team who have been trained as dating coaches by the company. Match said ~30% of its members have already opted in for the feature. Users of the feature were eight times more likely to match - or mutually like one another - with an expert pick versus without the service, Match said.