OKCUPID BLOG - Here are the top 10 dating trends you can expect to see in 2022: the year of exploration in dating.
- More Singles Will Be Looking for a Match to Start a Family With - At the beginning of 2021, we saw a 125%+ increase in users saying they wanted children.
- Daters Will Explore Their Sexuality - Since the end of last year, we’ve seen a ~10% increase in users identifying as pansexual. Also a 250% increase in users identifying as bisexual compared to last year, and 29% increase in users identifying as non-binary.
- Kink Will Be Even More of a Thing - Each year OkCupid sees the taboo around kink and BDSM lessening. Daters are more open to it, and more vocal. In 2021, users saying they're kinky is up 55%: "BDSM" mentions in female profiles is up 17%.
- Money Will Matter Less - The likelihood of a single saying wealth is very important in a match nearly doubled during the pandemic. However, if we continue to see employment increase in 2022 we will see this number decrease.
- There Will Be More Open Relationships - Monogamy isn't out, but non-monogamy is definitely in. The majority of OkCupid daters seek monogamous relationships. In 2021 users seeking non-monogamous relationships increased 7%, and mentions of "non-monogamy" and "throuple" in profiles is up 21%.
- Politics Will Be the Biggest Dealbreaker - Political terms are up 10% increase in profiles.
- Safe Sex Will Be Hotter Than Ever - There's been a 16% decrease in singles who say they never or rarely discuss STD status, also a ~10% increase in singles who say they get tested.
- Divorced Singles Will Be Getting Back Out There - Since 2017, there's been a ~300% increase in profiles mentioning being recently divorced.
- Sober Dating Will Become Increasingly Popular - Over the past 5 years, daters have become 2x less likely to say that a date being sober was a dealbreaker. In the past month there's been a ~10% increase in terms such as "sobriety" and "sober dating" in OkCupid profiles.
- 2022 Will Kick Off With a Huge Boost for Dating! - Historically, we've seen up to a 70% increase in user activity the first dating Sunday of the year.
See full article at OkCupid blog
Mark Brooks: OkCupid does a great job of bubbling up these kinds of numbers and analysis. Kudos to OKCupid for pulling back the veil.
