OPW - Sean Lawrence, Director of Product at The Meet Group, has led the development of the company's video and gamification projects. Integrating gamification activities into live streaming video has stimulated the growth of customer engagement on The Meet Group's platforms. According to his experience, there are six ideals of gamification:
- Comprehension - Does the user understand the feature?
- Joy - Does the feature bring joy to the user?
- Motivation - Will the user want to use the feature again?
- Achievement - Is there a sense of accomplishment?
- Cooperation - Are the viewers and streamers connecting?
- Challenge - Does it prompt users to work towards new rewards?
The Meet Group has further leveraged virtual gifting into the gamification concept to drive engagement and monetization for streamers and audiences alike. Sean Lawrence provides intriguing insights into the application of gamification to streaming video for online dating platforms in the latest video in the LTR Conference series.