MORNING BREW - In September 2021, OkCupid introduced its "Every Single Person" campaign, which CMO Melissa Hobley described as an inclusive campaign created to make all types of daters feel welcome on the online dating service. The MTA rejected four of the "Every Single Person" campaign images that it had previously approved only months prior, citing both its new cannabis advertising ban and its recently expanded definition of a "sexually oriented product or service," according to OkCupid. One image referencing "tokers" was rejected due to the MTA's ban on ads promoting "cannabis or any cannabis-related product," while the other three were nixed due to the MTA's ban on references to "sexual activity."
by Phoebe Bain
See full article at Morning Brew