MEDIA POST - OkCupid's subway campaign invites people to make their pro-choice views on abortion part of their dating profile, with each "Pro-Choice" sticker triggering a donation to Planned Parenthood. The new campaign starts this week in New York. Ads will roll out to additional U.S. and global cities beginning March. It's all part of the brand's ongoing mission to have users bring their entire selves to the dating process. "We want you to bring your issues - pun intended - to dating," says CMO Melissa Hobley.
by Sarah Mahoney
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