Quick links to today's dating news headlines.
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Wells Fargo Survey: Singles Looking for Love Vulnerable to Scams
BUSINESSWIRE - According to a new Wells Fargo survey, over half of all singles (52%) have used a dating app or site, including one in five singles who are age 65 or over (20%). What's more, of those 52% of singles who've used a dating app or site, 63% have been contacted by somebody they thought might be a scammer. Furthermore, of all singles surveyed, one in three (33%) have known somebody who fell for an online romance scam.
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Lovoo's TikTok New Campaign
LINKEDIN - Dating app Lovoo has created a campaign in close cooperation with TikTok that celebrates dating and closeness. After one week, the clip by Helge Mark generated ~14M views and 1.5K mostly enthusiastic comments in which TikTok users praised the ad and shared their positive experiences with Lovoo.
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Dating App Fitafy Matches Health-Conscious Singles
BIGTIMEDAILY - Today, there is no shortage of dating apps or relationship sites. But most of them ignore the element of health and fitness. Fitafy is a new dating app for health-conscious people who want to share common interests and lifestyles. With the Fitafy app, users can meet new friends, find a match and share their fitness goals with them. Though the app prioritizes the elements of health and fitness, it doesn't discriminate against anyone who may or may not be in their optimum health. Right now, the app is live in the UK and Australia. However, users can get access to the site from ~170 countries.
by Michelle Langton
See full article at BigTimeDaily
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Info Edge to Acquire Dating Platform Aisle for INR 150 Cr ($20M)
INC42 - Info Edge will be acquiring Aisle in two tranches with capital infusion of INR 75 Cr each ($10M). This will be Info Edge's first acquisition in 2022 after acquiring two HR tech startups DoSelect and Zwayam Digital in 2021. With Aisle's acquisition and already profitable Jeevansathi, Info Edge wants to double down on its matchmaking business. Founded in 2014 by Able Joseph, Aisle is an Indian dating app for people looking for a serious relationship. Aisle has acquired ~6.5M users. Aisle's total earning in FY19 was $466K, up 161% from FY18. Founded by Sanjeev Bikhchandani in 1995, Info Edge is the parent company of popular job classifieds platform - Naukri.com. The internet company also owns a matrimonial service - Jeevansathi, which was the only profitable business of Info Edge in the pandemic devastated Q1 of FY21 (April - June of 2020).
by Debarghya Sil
See full article at Inc42
This post also appears on InternetDatingInvestments.com
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MTA Rejects OkCupid Ads
MORNING BREW - In September 2021, OkCupid introduced its "Every Single Person" campaign, which CMO Melissa Hobley described as an inclusive campaign created to make all types of daters feel welcome on the online dating service. The MTA rejected four of the "Every Single Person" campaign images that it had previously approved only months prior, citing both its new cannabis advertising ban and its recently expanded definition of a "sexually oriented product or service," according to OkCupid. One image referencing "tokers" was rejected due to the MTA's ban on ads promoting "cannabis or any cannabis-related product," while the other three were nixed due to the MTA's ban on references to "sexual activity."
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Apple Fined $5.6M for Failing to Meet Dutch Dating App Order
APPLE INSIDER - Apple has not done enough to appease a regulator's order concerning App Store payment rules affecting dating apps in the Netherlands, a decision that has now cost the company 5M Eur. Apple had until January 15 to provide developers with ways to take payments relating to dating apps through alternative means than the usual in-app purchases mechanism. On Monday, the ACM (Netherlands Authority for Consumers and Markets) declared Apple had "failed to satisfy the requirements" of its order. Since Apple failed, this meant it was subject to an initial fine of 5M Eur ($5.6M). If the order still isn't met, the same fine would be charged weekly, up to a maximum of 50M Eur ($56M).
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OkCupid Lets Users State Their Views on Abortion on Their Profiles
MEDIA POST - OkCupid's subway campaign invites people to make their pro-choice views on abortion part of their dating profile, with each "Pro-Choice" sticker triggering a donation to Planned Parenthood. The new campaign starts this week in New York. Ads will roll out to additional U.S. and global cities beginning March. It's all part of the brand's ongoing mission to have users bring their entire selves to the dating process. "We want you to bring your issues - pun intended - to dating," says CMO Melissa Hobley.
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Billboards Seeking Wife for Muslim Bachelor Revealed as a Publicity Stunt for Muzmatch
DAILYMAIL.CO.UK - Muhammad Malik, 29, advertises on billboards and on www.findmalikawife.com. But last week the Muslim dating app Muzmatch revealed it was behind the publicity stunt. Now, when users try to reach Malik's website, it has been rebranded to 'Find Malik a wife on MuzMarch', with hopeful suitors being directed to the dating app. 5K people contacted the lonely bachelor. He said he has enlisted a few friends to create spreadsheets and will then 'audit' his way through all the messages. He is also being helped by Muzmatch to go through the thousands of responses, with Mohammad saying he has responded to 100 so far.
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Dating News Headlines: Apple, OkCupid, Muzmatch
Quick links to today's dating news headlines.
- Apple Fined $5.6M for Failing to Meet Dutch Dating App Order - Apple Insider
- Countries Manipulate Dating Apps to Lift Birth Rates - Sky News
- Brands Are Terrified of Abortion - but Not OkCupid - Media Post
- RCCG Pastor Explains Reason for Launching Dating Site - The Cable
- Billboards Seeking Love Match for Muslim Bachelor, 29, That Were Plastered Across Birmingham Are Revealed as a Publicity Stunt for Dating App - Daily Mail
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Bumble Pilots SOS Button for Dates Gone Wrong
ISRAEL HAYOM - Bumble has begun a pilot test of an emergency "SOS" one-touch button users can hit to call the police in the case of an encounter that turns violent. Bumble's new SOS button can tell police exactly where a user in distress is located.
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