GRIT DAILY - S'More reported a 50% increase in profiles views, 10% increase in retention, and a 35% increase in video views since launch. S'More's new rich media profiles feature autoplay music, voice responses, and cover photos. The app now shows exactly what criteria people matched on and then lets them start an instant chat. S'More has redesigned the photo reveal mechanic, adding a pie chart over profile photos. The more a person chats, the more slices are removed, slowly revealing their profile photo. Dating app S'More (a.k.a. Something More) wants users to get to know each other without seeing them first.
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