BUSINESSWIRE - Inspired by his own journey, wedding bells to ring as CEO Brandon Wade finds soulmate and legally waives his right to divorce. "Sugar dating" has taken on a negative, transactional connotation. Seeking will ditch the sugar to relaunch as the largest platform for like-minded individuals looking to date up and forge relationships on their own terms. CEO Brandon Wade has found his soulmate on his own site, and is now feeling empowered to help Seeking's more than 36m users find the match they desire. "When I started Seeking in 2006...I was arrogant and openly embraced non-monogamy... Everything changed when I met my soulmate Dana. The evolution of Seeking now reflects my personal journey." Seeking has partnered with UrSafe, FreedomLight and similar groups to make dating safer.
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Mark Brooks: Sugar datng is dead (...Apple/Android). Long live upscale dating.