STANFORD GSB - A few strategic changes to dating apps could lead to more and better matches, a Stanford GSB professor finds. "Ten years ago, I was just starting my PhD, and so many of my classmates were avid users of online dating apps," says Daniela Saban, an associate professor of operations, information, and technology at Stanford Graduate School of Business. "I would often joke, 'Oh, if I were behind this app, I would do this differently, and I would do this other thing differently." Now, Saban has the research to back up her recommendations. In two recent papers, she investigates how design choices on dating apps affect their users' success connecting with potential partners.
by Katie Gilbert
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