ADWEEK - According to a survey commissioned by Bumble and conducted by YouGov, 74% of people believe different gender expectations and behaviors exist in romantic relationships. 52% said society expects men to take the lead in relationships; 32% of women voiced concerns about appearing to be clingy, attached or desperate while dating; and a third of women admitted they changed their behavior to make matches feel more powerful or comfortable. In a campaign by 72andSunny Amsterdam, Bumble showcases women from around the world who deliver a speech about romantic inequalities. The digital campaign will run in the U.K., Ireland, France, The Netherlands, Australia and New Zealand.
by Brittaney Kiefer
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