LAWSTREET MEDIA - Bumble has moved to dismiss a consumer complaint alleging that the dating app misrepresented the success a user could enjoy by purchasing two premium features. The suit was filed in January and explained that Bumble has a "freemium" business model. Two of the upgrades users can purchase are "Spotlights" or "SuperSwipes" which "increase the likelihood of matching with another user." The consumer claimed that Bumble promotes these features by suggesting that users will receive up to 10 times more matches if they purchase Spotlights, and up to 10 times more conversations if they purchase Superswipes. The plaintiff is arguing that he received no discernible benefit from the premium features, despite the company's advertisements. The dismissal hearing is scheduled for June 30.
by Christina Tabacco
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