OPW - Marina Glogovac worked with Lavalife from 2004, first as the Chief Revenue Officer and then as CEO in 2006. She stepped down as CEO of Lavalife in April 2009 and joined Kobo, an online book retailer, as its CMO. What's Marina up to now? She is set to take over as CEO of the Toronto Star.
We asked Marina if there are any lessons she will take between media and dating? She replied "I actually took many lessons from media to dating as I worked in media for 15 years prior to joining Lavalife. I was able to use the skills in acquiring new subscribers and growing the lifetime value. There is a very deep relationship between readers and media in the media world....people feel so passionately about their favorite papers. It's about engagement and knowing your readers exceptionally well. It's really an art of developing lasting and exciting relationships. I am out of the dating industry but can see how vibrant and successful it is. It will be interesting to see the innovation further enabled by invisible UI, AI, and virtual reality. Finding a partner is a vital human need, and it bodes well for the dating industry. And I can say the same for content and media."
We wish Marina the best in her new role. Please let me know if you spot any more stories or updates about people who have been in the dating industry. - Mark Brooks, mark@courtlandbrooks.com
