PR NEWSWIRE - Spark Networks announced that female engagement is growing on Zoosk, Spark's largest dating app. Female engagement continues to be a leading indicator of a healthier and more productive dating platform. An updated matching algorithm and a revamped first-time user experience have driven double-digit growth in female paid subscribers, female subscriber conversions, and positive response rates to matches. Additionally, there has been a 10% increase in daily active users who are female and a sizable uptick in female first-day retention.
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