FAST COMPANY - The Meet Group, which owns dating apps including MeetMe, Tagged, Skout, and GROWLr, is in the meeting-new-people business. The apps are the mobile version of the bar or coffeehouse, places to hang out. Urban sociologist Ray Oldenburg called these places "The Third Place," as in the "other" place outside of home, work, and school. During the pandemic, millions went online to forge human connections - "The Fourth Place." The Fourth Place is, most definitely, a shared experience. Inside The Fourth Place, everyone can shift identities and become the host of their own corner of the digital world. For many of these emerging stars, it's an opportunity to explore their creativity. In a report, McKinsey noted that based on their analysis, The Fourth Place economy has a great future, and predicted that "live-commerce-initiated sales could account for as much as 10 to 20% of all e-commerce by 2026."
by Catherine Connelly
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