THE DRUM - Hinge is bringing back its furry mascot 'Hingie' for the 3rd installment of its 'Designed to be Deleted' campaign. The ad highlights nine different scenarios showing the more creative side of getting to know someone, be that attending a pottery class, going hiking, or spending an evening stargazing. In the background of each activity, Hingie is happily sacrificing himself. The app and agency Red Antler tapped TikTok creators to voice the campaign, providing reactions and commentary to the dates on screen. The campaign will be rolled out globally with TV spots on Hulu, out-of-home (OOH) activations, plus digital and social media posts.