MYLONDON - A TikTok ad posted by Match.com has been banned from the platform for perpetuating negative gender stereotypes. The post showed clips of a couple in their home, with one scene showing the man sitting in a chair with his feet up and on the phone while a female voiceover said: "Things that make him realize I'm a keeper." The voiceover then continues, saying: "I will make him his protein shake after the gym", "I always make sure he has a fresh towel and socks after his shower", and "I put the football on for him every evening". The TikTok ad ended with the woman saying: "Find your keeper via Match. Go download the Match app today." Match.com said the ad formed part of a three-video storyline, which also showed gestures carried out by the man for the woman.
by Josie Clarke & Hannah Cottrell
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