SMART COMPANY - Urban Swan is a Gen Z dating startup based in Australia, that partners with Sydney and Melbourne vendors to provide users with unforgettable date experiences. Currently focused on Sydney, the cash injection will help fund its expansions to other major Australian cities in 2023. Urban Swan was founded in 2021. It taps into the 'experience economy' that has become increasingly popular with millennials and gen Z thanks to TikTok and Instagram.There has been a demand for interesting and fun experiences that go beyond bars and restaurants. Urban Swan cited some of its most popular dates include axe throwing, pottery classes and infrared saunas. According to Urban Swan, 72% of the customers are aged 18-35 and they're spending an average of $150 per experience.
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