LTR - Delbert has been building businesses and making impactful brands for the last 15+ years. He started his career in P&G working on its most iconic brands. He then took his talent to the world of technology and startups. Now he is CMO of Coffee Meets Bagel. He emphasizes that CMB focuses on delivering the highest quality matches looking for long-term relationships. It is designed for serious intent & efficiency.
Delbert predicts the future of the dating industry with analogies such as laundry. Laundry has its own kind of convergence. He maps that convergence and compares this to the dating industry convergence. People me people at work, and througn friends, and matchmaking services, and then the web came along. That's where the first generation of online dating services, match, eHarmony, OkCupid, and then eventually mobile came along. Online dating really exploded in popularity and homogenized. He believes everything eventually follows the same trajectory.
We have a very extended Q&A session with Delbert where we discuss the rise of influencer marketing and it's challenges.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The September LTR was kindly sponsored by vPaaS by Meet Group and Courtland Brooks
Comments