FORBES - In 2021, the dating app market posted up $5.61B in revenue. The user base is consistently expanding, but this means that dating apps should work to stay ahead of the competition by implementing value-adding features that will give their app a sustainable boost in user engagement.
- Group Chats - A OnePulse survey conducted for the Wall Street Journal found that 27% of surveyed users also logged into dating apps to make friends because they were lonely during lockdown.
- Quizzes - According to Buzzsumo research, the average quiz is shared 1,900 times on social media.
- Maximum Inclusivity - Apps should avoid encouraging users to filter out potential matches based on superficial criteria.